Protelo helps West Coast Differentials Grease the Wheels for Successful
Wholesale Distribution
Driving Efficiency: A Oracle NetSuite Success Story
The Client
West Coast Differentials is a leading distributor of automotive differentials in the Western United States, with distribution reaching nationwide. Operating for over 41 years, the wholesale distributor built a top reputation for their timely orders, exceptional customer service, and a streamlined purchasing process. However, like many others in the wholesale distribution industry, they faced the common challenges of outdated systems and the need for modernization.
The Problem
A common issue faced by wholesale distributors is the presence of outdated systems to manage critical functions such as finance and accounting, warehouse and inventory management, and customer relationship management. West Coast Differentials found themselves in a similar situation. They were operating a powerful on-premise legacy system that was not only expensive to maintain but also hindered their ability to keep up with the evolving market trends. Recognizing the need for modernization, the distributor sought a solution that could address their specific requirements and propel their business forward.
When it comes to distribution, choosing the right ERP system is crucial. Wholesale distributors often have a diverse customer base, consisting of both B2B and B2C sales. This requires a system that can seamlessly handle customer-facing interactions and business transactions from a single source.
What Solution?
West Coast Differentials did not have to search far to find a solution that met all the requirements the company needed in a new system. NetSuite is tailor-made for wholesale distributors do to its ability to streamline and optimize business operations. It offers real-time, consolidated inventory information, which is essential for managing large and valuable transactions. By eliminating the risk of back-orders and stock-outs, NetSuite ensures smooth and uninterrupted operations, benefiting customer relationships.
West Coast Differentials chose Protelo as their partner for:
- NetSuite Implementation
- NetSuite Development and Customizations
- Protelo Professional Services
- NetSuite Best Practices
NetSuite is Tailor-Made for Wholesale Distributors
Wholesale distributors have unique considerations when choosing an ERP system to manage finances, CRM, eCommerce and other critical business functions. Real-time, consolidated inventory information is critical for wholesalers that manage large and valuable transactions. NetSuite is designed to manage the flow of complex information for seamless transactions with multiple buyers. Managing sales and warehouse operations in a single platform means that there is always one source of truth across departments and functions. A distribution business with unified finance, sales and warehouse can accelerate growth and satisfy more customers.
Engaging with customers is no longer just a B2C function; B2B distributors are realizing that proper customer relationship management can drive more sales and increase loyalty. NetSuite makes it easy for the CRM, account, sales and inventory management teams to access all the information needed to interact with customers to open new sales opportunities and resolve customer issues. From email marketing, order-to-quote automation, eCommerce and billing tools—customer needs can be managed in one place.
NetSuite Highlights for Wholesale Distributors:
Unified Business Management:
NetSuite provides a centralized platform that integrates various business processes, including finance, inventory management, order fulfillment, and customer relationship management (CRM). This unified approach streamlines operations, eliminates silos, and ensures a single source of truth for data across the organization.
Inventory Management:
Distributors often handle large and diverse inventories. NetSuite's robust inventory management features allow distributors to efficiently track and manage inventory levels, monitor stock movements, and avoid issues such as stockouts or overstocking.
Order Fulfillment and Processing:
NetSuite facilitates efficient order processing with tools for order capture, processing, and fulfillment. The system supports various order types, including bulk orders, backorders, and drop shipments, catering to the complexities of wholesale distribution.
Demand Planning and Forecasting:
NetSuite helps distributors anticipate demand by providing tools for demand planning and forecasting. This capability is crucial for managing inventory levels, preventing stockouts, and optimizing warehouse operations.
Customer Relationship Management (CRM):
NetSuite's CRM capabilities are essential for building and maintaining strong relationships with customers. The system enables distributors to track customer interactions, manage accounts, and provide personalized service, contributing to customer satisfaction and loyalty.
Real-Time Reporting and Analytics:
NetSuite provides real-time reporting and analytics tools that empower distributors to make data-driven decisions. Customizable dashboards and reports offer insights into sales performance, inventory levels, and financial metrics, aiding strategic planning.
Scalability:
As businesses grow, scalability becomes crucial. NetSuite is designed to scale with the evolving needs of wholesale distributors, accommodating increased transaction volumes, expanding product lines, and entering new markets.
E-commerce Integration:
Wholesale distributors increasingly engage in e-commerce activities. NetSuite supports e-commerce integration, enabling distributors to manage online sales channels alongside traditional distribution methods.
Achieving Business Benefits
West Coast Differentials is now able to manage their crucial business operations with NetSuite and to power more on-time sales, better customer relationships and better visibility for business growth. Download our case study for more information on how NetSuite helped to streamline their business.
Download Case Study
Transform Your Business With NetSuite
Protelo provides businesses with a single source of expertise to purchase, implement, customize, integrate, and refine your back-end operations.
With decades of business-process expertise and extensive product knowledge under our belt, our consultants have helped hundreds of companies harness the power of Oracle NetSuite. NetSuite is the best-selling cloud-based ERP used by thousands of automotive distributors worldwide.
Have Questions? Are you interested in experiencing a free trial or a personalized NetSuite demo? Look no further, as Protelo is here to assist your business in achieving new milestones in 2025.
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Why should you work with Protelo to purchase, implement, and customize NetSuite?
Personalized business guidance, one-on-one support and financing plans are just a few great highlights. Our team at Protelo is small enough to care and large enough to deliver with top-notch customer service. We have experience in all industries and continue to grow in our knowledge to provide your business the top services and solutions.
