NetSuite ERP Automotive Case Study
Protelo helps West Coast Differentials Grease the Wheels for Successful
West Coast Differentials is a leading distributor of automotive differentials in the Western United States, with distribution reaching nationwide. Operating for over 25 years, the wholesale distributor built a reputation for timely orders, stellar customer service, and an easy buying process.
A common issue wholesale distributors face is outdated systems for finance & accounting, warehouse & inventory management and customer relationship management—or no system at all to manage these critical functions. West Coast Differentials was no different. The distributor was running a powerful on-premise legacy system that was expensive to maintain—and needed a way to modernize the business.
West Coast Differentials did not have to search far to find a solution that met all the requirements the company needed in a new system. Having previously worked with the Protelo team during the implementation and management of their on-premise system, West Coast Differentials chose Protelo as their partner for:
- NetSuite Implementation
- NetSuite Development and Customizations
- Protelo Professional Services
- NetSuite Best Practices
NetSuite is Tailor-Made for Wholesale Distributors
Wholesale distributors have unique considerations when choosing an ERP system to manage finances, CRM, eCommerce and other critical business functions. Wholesale distributors often have business-to-business (B2B) and business-to-consumer (B2C) sales bases, so there is a need for a system that can handle customer-facing and business transactions in one source.
Real-time, consolidated inventory information is critical for wholesalers that manage large and valuable transactions. Back-orders and stock-outs are detrimental to B2B relationships, as well as B2C. NetSuite is designed to manage the flow of complex information for seamless transactions with multiple buyers. Managing sales and warehouse operations in a single platform means that there is always one source of truth across departments and functions. A distribution business with unified finance, sales and warehouse can accelerate growth and satisfy more customers.
Engaging with customers is no longer just a B2C function; B2B distributors are realizing that proper customer relationship management can drive more sales and increase loyalty. NetSuite makes it easy for the CRM, account, sales and inventory management teams to access all the information needed to interact with customers to open new sales opportunities and resolve customer issues. From email marketing, order-to-quote automation, eCommerce and billing tools—customer needs can be managed in one place.
Achieving Business Benefits
West Coast Differentials is now able to manage their crucial business operations with NetSuite. To learn more about how Protelo helped modernize this automotive wholesale distributor’s business.
NetSuite has helped the company to power more on-time sales, better customer relationship and business growth. See how in this complimentary case study. Fill out the form below to download instantly.
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